Saturday, October 27, 2012

I am an Entrepreneur with a Niche Market

We all have different things that interest us, we have different solutions to our various problems, and when developing a business we all have our different markets that we want to tap into, we have our niche markets that we want to be able to open and use its resources, but despite our differences we are all similar...

We are all entrepreneurs;
  • who want to be successful 
  • who want to make change 
  • we want to be able to offer our communities something that will change their lives
We are more similar than we think we are different.

We have the same wants and needs, but don't get me wrong here, different is good.

We are all targeting different markets, and using the same strategies.  That's awesome!  Because we will have more resources to tap.  What would happen if everyone 'entrepreneur-ed' into the same market place!

So our niche market is tapping into the Punjabi Community.  Punjabi people are from a district in India called Punjab.  Punjabi People speak Punjabi, and even the dialects vary from the north of Punjab to the South of Punjab.  We have developed a website called www.punjabilinks.com which has a business directory for six cities (Toronto, Ottawa, Montreal, Calgary, Edmonton, Vancouver), latest news, entertainment, connecting to villages in Punjab, photo galleries, today in history, community events and the list goes on.

Punjabi Links is the hub of the Punjabi Community.

We haven't stopped at that the business directory is actually a Video Business Directory, such that we make videos for businesses which increases the time a visitor would stay on their page.  In addition to all this, we have made an app for the business directory.  This app is the first in the Punjabi Community, and allows people to find businesses faster and easier.... 'Information at your fingertips.'

As mentioned above, despite our different niche markets, we all travel towards the same light of success.

Heres a video I came across, it really boosted me!  Eric Thomas, the Hip Hop Preacher. Enjoy.




Friday, October 26, 2012

Bubble Burst? How long will it take?

Connected to our previous post about having an idea and letting the bubble burst.....

We have been speaking to a few friends and businessman, we figured that one of our venues of promoting needs to be through people who are 'movers and shakers' in the community. 

People who have made or are making a big impact on society in the positive light, and those people are 'heard' by society.  We need to tell those people about Punjabi Links website, and our app such that they will see what we have developed and realize what we are trying to do for the community with the intentions that they will promote the project.

We can also provide various businessman incentives to promote our the project, such that we both will benefit from the relationship.

We hope to make these connections and promote the project.

But the question remains.... Will the bubble burst?  Will we be able to become the 'change' we want?  We want to be able to change the minds of our society from paper business directory to using the app for the same purpose, as its faster, easier and much much more convienant.

This convienance needs to be 'shown' to the people so they will realize how much time they can save from using the app. We will be showing the app in various community events, functions, social gatherings, such that the convienance can be felt first hand.

So how long will it take?

The answer to this question is primarily answered by our team.  How fast the bubble can burst is solely dependant on how fast our team can do the work.

So in essense it would be right to say here.... God Speed!~

Friday, October 19, 2012

Reach Every Corner of the World!

We want our Website (www.punjabilinks.com) and our App to reach every corner of the world.

That is the entrepreneurial dream, to be able to reach their target audience, give them a stir, show them, tell them what you have made for THEM... to make their lives easier and happier.

This website and app are 3 years in the making and our team has craved out what we think would be the best solution for the people to be connected to businesses and their community.

A lot of us rely on different types of businesses for certain things, and finding those businesses can be a hassle.  Moreover, you would want to be able to get a quick snapshot of what the business is doing and get a feel of how that business does their business!

So at Punjabi Links.com we have developed just that.

  • We have over 150 categories of businesses that the user can view and find what they need.
  • The user can view the businesses 60 second Video Ad on the business profile page, so the customer can get a quick snapshot about the business.
  • The business listing is also located on the Mobile App available on Iphone and Android Platforms.  It is literally; Information at your fingertips.
 All this information at one spot; www.punjabilinks.com

Now we have a website and the corresponding App; but we didn't stop at just the business directory.  We went into all aspects that touch a community; Latest News, Entertainment, Videos, Photo Gallery, Finding your Pind (Village),  History, Heritage, Culture, Learn the Language, Travel and the list goes on.

So essentially, Punjabi Links is the hub of the community.  A place where you would go for everything concerning your community.

Now to make Punjabi Links.com reach to every corner of the world.... how would we do that?

  • Use Social Media ~ Obvious Answer
  • Distribute Flyers ~ Old School - does have an impact even though small
  • Get promoted by known members of the community ~ working on that
  • Make Promotional Items to give our free ~ pens, notepads, and so on
  • Blog ~ Doing that!
 I don't know I feel there is more to the story, but I can't quite figure it out... Our team has been brainstorming, but its the regular things that have been mentioned above, we need something else to make a BIG BANG, something that would tell us apart from the rest, something that would put us in our users face.... I feel the idea is brewing up inside, but its not coming out... We get ideas here and there, but nothing solid....  hmmmmmm.... lets give it some time.

So we are still in the process of reaching to every corner of the world.... give us your comments/suggestions if you have any....

Looking forward to more insights, and I'll keep you posted if the idea bubble bursts! ~ ~ ~

Sunday, October 14, 2012

Spontaneously App Launch

The stories is a bit funny... well at least I think its funny.

We were not going to launch the Punjabi Links App full fledged yet.  We were going to wait another week or so, as our website www.punjabilinks.com needed to be redesigned and then implemented. 

So we were going to wait a week to distribute the postcards and advertise the App.

I needed the link to the Punjabi Links App in the Apple App Store, as I wanted our Facebook Page ~ Punjabilinksdotcom  to have the Apple App Link there.  And the best way to get it was to share the link. 

So I logged into my Facebook Page and I was using the Page as 'Punjabilinksdotcom' .... well so I thought.

When I shared the App Link through Facebook, the link didn't show up on my Page, but my personal profile.  All my close friends and family knew about our project and were waiting for the launch.  When they saw the link to the app, they started to like it right away!

I was about to delete the Apple App Link for Punjabi Links App from my profile, but when everyone started to like it within seconds, I stopped.

Wait a minute.

If everyone is starting to like it... Why not?  So then I quickly decided to put the line,

'BETA VERSION.  OFFICIAL SITE YET TO LAUNCH. SEND YOUR COMMENTS AND SUGGESTIONS TO US'

on top of our current website, big, bold and yellow background.

When we did that, it felt really good.

We have official launched our App and Website (which is in Beta Version), as of Friday October 12th 2012.

AAAAHHHHHHHHHHHH!

What a sigh of relief that is...

I didn't realize what had just happened.  The project that we have been working on for the past 3 years, has suddenly just launched itself!

HA!

Its awesome how kismet, faith, mysteries of the universe, and the ultimate force play out... everything is in your control yet nothing is!

So now we are crazily promoting through Facebook, newsletters (thanks Mail Chimp!), word of mouth, messaging... and the list goes on.

All that we had prepared is now being implemented.

Thank you.

Saturday, October 13, 2012

Friday, October 12, 2012

Our First Postcard

We have made our first postcard to launch Punjabi Links App and our website www.punjabilinks.com

We have batch ready to distribute in homes, events, and local stores.

We will start distribution very soon.

Take a look at the postcard below. 


Mental Check

Mental Check...

Ok so do we have everything running now.... lets see...

  1. Facebook Page Up? ~ Yes, named Punjabilinksdotcom
  2. Twitter Account Running? ~ Yes, named PunjabiLinksdotcom
  3. YouTube Channel? ~ Yes, named Punjabilinksdotcom
  4. Pinterest? ~ Yes, named PunjabiLinksdotcom
Social Media Here We Come!!! 

I really love how we can connect with our users on so many different platforms.

Mental Check ~~~~~~~ Checked!


If you think we've missed something let us know!~

Thanks

Tuesday, October 9, 2012

We Welcome Ourselves!

Hello Everyone!

Glad to be here finally!

Starting blogging for our site www.punjabilinks.com and the work we do surrounding it!

Really happy to be here and will be blogging away!!!!